The American Gaming Association has signed its first NFL team for its responsible gaming initiative.
The AGA Monday announced that the Washington Football Team has joined its “Have A Game Plan. Bet Responsibly” public service campaign.
The Washington Football Team will feature Have A Game Plan in-stadium activations, sponsored content on its website, and promotions on the team’s upcoming preseason radio and television broadcasts that will include 20-second spots encouraging fans to bet responsibly, and directing fans to the Have a Game Plan website for resources and information.
“With legal sports betting now permitted across our region, we are ensuring responsible gaming serves as a foundation for how we engage in this exciting commercial market,” said Washington Football Team’s Chief Partnership Officer Scott Shepherd in a statement. “We’re not only proud to partner with the AGA, the architect of Have A Game Plan, but also proud to lead by educating fans as they enjoy football in an engaging, new way.”
The season-long campaign begins August 20 during the team’s first home preseason game against the Cincinnati Bengals.
The AGA launched Have a Game Plan in late 2019 to educate sports fans on the principles of responsible sports betting. The Washington Football Team joins official campaign partners DraftKings, FanDuel, Monumental Sports and Entertainment, NASCAR, the NHL, the PGA Tour, Sightline Payments, Sinclair Broadcast Group, Vegas Golden Knights, and UFC.
“The Washington Football Team’s partnership demonstrates their leadership and commitment to making responsibility core to their sports betting strategy,” said AGA Senior Vice President Casey Clark in a statement. “Today’s announcement puts Have A Game Plan in front of more fans and is a step further in building a responsible, sustainable legal market.”