Las Vegas-based VSiN is launching an in-game sports betting show on MSG Networks called Prime Time Action, Powered by DraftKings.
The new show is built to capitalize on the tremendous growth of in-game wagering during a live sporting event. It will appear exclusively on MSG+ on weeknights from 7:00 p.m. – 10:00 p.m. ET.
Hosted by betting analytics expert Gill Alexander and his crew of in-game betting veterans, the show will break down every game in prime time each night to keep fans ahead of the action.
As betting lines and odds move quickly during live sporting events, Prime Time Action, Powered by DraftKings, is designed to give viewers an advantage by combining expert analysis with actionable data to inform wagering decisions in real-time, while the game is happening.
As part of a broader partnership with VSiN, DraftKings will be the exclusive sponsor and official data provider for the show, providing live odds for use on the broadcast.
“We’re thrilled to partner with industry innovators like MSG Networks and DraftKings to deliver one-of-a-kind sports betting programming to the largest media market in the country,” VSiN CEO Brian Musburger said in a statement. “The fact that the television home of sports in New York is dedicating programming to sports betting is a testament to the momentum this industry, and specifically in-game betting, is experiencing across the country as well as MSG Networks’ position at the forefront of a media revolution.”
Prime Time Action, Powered by DraftKings, will also be available for viewers each night on MSG GO, the network’s live streaming and video on demand platform for smartphones, tablets, and computers.