VSiN programming returns to SiriusXM this month

Monday, January 6, 2025 1:50 PM
Photo:  VSiN (courtesy)
  • United States
  • Rege Behe, CDC Gaming

Las Vegas sports betting media network VSiN Monday announced it will return to SiriusXM programming January 17. VSiN content will be heard on SiriusXM Channel 158, and will be available to listeners across North America on SiriusXM radio and the Sirius app.

VSiN programming aired on SiriusXM from 2017 to 2020.

“We’ve always understood the importance of the SiriusXM platform for sports fans and betting enthusiasts and are thrilled to deliver the unique sports betting content this engaged and growing audience is looking for – straight from the entertainment and gaming capital of the world in Las Vegas,” VSiN President and Chief Business Officer Brian Musburger said in a statement. “Distribution on SiriusXM is a critical component of our expansion strategy and helps solidify VSiN’s position as the nation’s largest sports betting network.”

VSiN and SiriusXM are collaborating to produce a new show that will air exclusively on Mad Dog Sports Radio on SiriusXM Channel 82. “VSiN Live on Mad Dog Sports Radio,” hosted by Patrick Meagher and Dustin Swedelson, debuts January 6 from 7-10 p.m. ET.

“I’m thrilled to be working with the great team at SiriusXM again and excited that this agreement will allow us to collaborate on wagering and fantasy sports content that will entertain their national sports audience,” said VSiN Executive Vice President, Talent and Programming Steve Cohen. “A great first example of this collaboration is the daily show we’ll be jointly producing for Mad Dog Sports Radio, and we look forward to delivering additional first-in-class sports talk programming together.”

The show will feature sports talk and wagering-focused content to listeners while games are in progress.

“The demand for sports wagering content continues to grow and VSiN is a leader in this space,” said SiriusXM Vice President of Sports Programming Eric Spitz. “We’re very pleased to offer our listeners access to VSiN shows and personalities 24/7 on their dedicated channel and are excited to work together on a new exclusive show on Mad Dog Sports Radio that will deliver sports fans the kind of smart, insightful content they want and expect.”

Rege Behe is lead contributor to CDC Gaming. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.