Joe Asher joins USAbility’s new advisory board, becomes shareholder

November 3, 2022 6:09 PM
Photo: William Hill CEO Joe Asher, right, with NHL Commisioner Gary Bettman at the AGA Sports Betting Executive Summit in 2019
  • Rege Behe, CDC Gaming Reports
November 3, 2022 6:09 PM
  • Rege Behe, CDC Gaming Reports

Strategy, compliance, and delivery consultancy USAbility Thursday introduced Joe Asher as a member of its new advisory board in a non-executive capacity. Asher, IGT President of Sports Betting, will also become a USAbility shareholder.

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USAbility will look to access Asher’s industry experience to provide gambling companies with better ways of delivering business and technical change. The company provides expert advice in areas including regulatory compliance, product, operational readiness, trading and risk strategy, platform and technology migrations, vendor selection, and market and competitor analysis.

“We’re truly delighted to welcome Joe Asher to the advisory board,” said USAbility CEO Avi Howard in a statement. “Joe is an industry Hall-of-Famer and a successful entrepreneur with unparalleled knowledge, experience and network. Our work together in the past means that Joe benefited from our services during one of the most complex platform migrations in the post-PASPA (Professional and Amateur Sports Protection Act) era.”

Asher’s served as CEO of William Hill US starting in 2012. He’s also served as president and CEO of Brandywine Bookmaking. Asher joined IGT in 2021.

Asher noted he started working with USAbility’s team in 2018-19 when it worked with William Hill US on the migration program that enabled the launch of the Liberty platform in New Jersey.

“This sort of work is inherently difficult,” Asher said, “but it was done successfully thanks in large part to their expertise.

“USAbility has a solid track record and substantial expertise in many aspects of online gambling and sports betting, from licensing and product certification to delivery and product launches,” Asher added.

“I’ve always been careful about the companies with which I work, but after a lengthy process decided to join the USAbility Advisory Board and take an ownership interest in the company. I’m confident we will be able to grow their already successful business.”