As the United Football League approaches its championship game, the league Thursday announced a partnership with Underdog Fantasy. Underdog will serve as the UFL’s exclusive fantasy sports partner.
“The UFL has injected vibrancy and high-octane energy into the spring sports calendar,” said Underdog Founder and Co-CEO Jeremy Levine. “Underdog and the UFL share a similar DNA – leading with innovation and constantly testing new, fan-focused ideas, so it’s a very natural partnership.”
Underdog will the presenting partner for UFL’ point-after-touchdown attempts. The company also will be the official presenting partner of the Touchdown of the Week campaign, a compilation of touchdowns scored during each week of play.
“We are thrilled to name Underdog Fantasy as our exclusive sports fantasy partner,” said UFL President and CEO Russ Brandon. “This collaboration is a fantastic match of two brands on an exciting trajectory that will grow together. We share a passion for innovation and delivering an exceptional experience to our fans and will bring that spirit together and look forward to bringing an exciting new dimension to the fantasy sports world.”
The UFL conference championship games are this weekend, with the Michigan Panthers against the Birmingham Stallions Saturday, June 8, and the San Antonio Brahmas versus the St. Louis Battlehawks, Sunday, June 9.
The 2024 UFL season concludes with the championship game June 16 in St. Louis.
