Just ahead of the upcoming football season, Kindred Group’s sportsbook brand Unibet announces a partnership with the Pittsburgh Steelers. The partnership is Unibet’s second National Football League Partner; it partnered with the Philadelphia Eagles last year. Like that relationship, the partnership with the Steelers will include collaboration across social media channels, sweepstakes for fans to enter, and more. The Pittsburgh Steelers and Unibet will also support community programs.
“With a great history and bright future, the Steelers have incredibly passionate and engaged fans and with this partnership, we will continue to grow our share of voice in Pennsylvania, strengthen our connection to local fans and support future launches in neighboring states,” said Manuel Stan SVP, US Kindred Group.
Ryan Huzjak, Vice President of Sales and Marketing of the Steelers said, “Unibet’s addition to the Steelers family will provide new opportunities and fan enhancement for Steelers Nation, both on game days at Heinz Field and throughout the season.”
To increase the engagement among the Steelers fanbase on game days, there will be an opportunity to engage with Steelers Legends at the new Unibet Tailgate zone outside the stadium. The Pittsburgh Steelers and Unibet will also work together to bring a Steelers-themed casino game to consumers. The game will be available exclusively at Unibet PA casino app later this year.
