Entain-owned operator Coral has launched its 2020 European Championship marketing campaign, which will feature matchday rewards and a 30-second TV advert.
The ad will run throughout the tournament and was produced by leading agency Bartle Bogle Hegarty; there will also be an exclusive Euros podcast created with Joe Media.
As part of the campaign, Coral has brought together 24 football pundits including the likes of Alan Shearer, Ally McCoist and Dean Saunders.
The matchday experts will be made up of journalists and pundits from every nation featured in the tournament, which Coral says will give “customers the inside track on every team.”
