The American Gaming Association Tuesday announced that U.S. Integrity has joined the organization’s Have a Game Plan Bet Responsibly public-service campaign. The sports-integrity monitoring company will help promote Have a Game Plan to its clients, college-sports properties, and regulated sportsbook operators.
“Responsible gaming education goes hand in hand with our mission to protect consumers and competitions,” said U.S. Integrity President and Founder Matthew Holt in a statement. “We look forward to teaming up with the AGA and Have a Game Plan partners across the sports and gaming ecosystem to help advance this important cause.”
Have a Game Plan was launched in 2019 to bring together sports betting stakeholders to educate consumers about the four principles of responsible wagering:
- Setting a budget and sticking to it
- Keeping it social — sports betting is a form of entertainment for adults
- Knowing the odds
- Playing with legal regulated operators
“Protecting customers and competition integrity is core to the success of a sustainable legal marketplace,” said AGA Senior Vice President Casey Clark. “From leagues and teams to sportsbooks and tech companies like U.S. Integrity, we’re proud that the broader sports betting ecosystem continues to unite behind Have a Game Plan as we collectively work to advance responsibility in sports betting nationwide.”
