The Innovation Group, an advisory firm serving the global gaming, entertainment, and hospitality industries, announced the appointment of Brian Wyman as its new president and chief executive officer, effective July 1. Wyman succeeds Michael Soll, who is taking on a leadership role at a prominent responsible-gaming research and education organization. Soll will remain an advisor to the firm, maintaining ties to the business and team he helped shape, the company announced.
Wyman, currently executive vice president, has been a key force in directing TIG’s trajectory over the past decade, the company said. Since joining the firm in 2016 with a background in operational strategy and advanced analytics, he has developed several of TIG’s fastest-growing verticals.
Under Wyman’s leadership, TIG expanded its presence in online gaming and sports betting, built a data-science practice focused on performance optimization and player segmentation, and introduced new solutions in property planning, loyalty strategy, and enterprise operations. He played a pivotal role in relaunching Innovation Marketing and is critical to TIG’s work advising commercial and tribal operators on emerging technology and regulatory shifts.
Wyman’s appointment marks TIG’s next chapter, strengthening its commitment to cross-disciplinary expertise and high-impact advisory across the global gaming and hospitality ecosystem, the company said.
“Brian’s appointment is a natural next step in TIG’s nearly four-decade history,” Soll said. “His leadership in gaming operations, analytics, technology integration, and market expansion reflects the evolving needs of our industry and the broader hospitality sector. Brian has a rare ability to turn data into actionable strategy that has already reshaped how our clients operate.”
Under Wyman’s leadership, TIG partners Tom Zitt, Chris Irwin, and Mike Vanaskie will continue to anchor the firm’s core strengths in feasibility analysis, strategic planning, and market forecasting.
Senior Vice President Kevin Dennis will lead international business from the firm’s newly established Toronto office. Upcoming senior appointments will further enhance TIG’s capabilities in development and operations advisory, an expansion of leadership and specialization that reinforces TIG’s valued bench of talent to clients worldwide.
“I joined TIG a decade ago because of its incredible team,” said Wyman, “which has been the cornerstone of our success over the last forty years and continues to grow in both number and talent. In the midst of digital transformation, a renewed responsible gaming push, and one of the most challenging capital environments in a
generation, our clients need a partner who can cut through the noise and deliver strategies and solutions. That’s what sets us apart and that’s what we’ll continue to drive.”
