Sports Information Services, a multi-channel supplier of 24/7 live betting services based in the United Kingdom, Tuesday announced the launch of a US subsidiary. SIS Content Services Inc. will offer a comprehensive range of products and services for retail sportsbook operators and horse racing stakeholders.
“SIS will provide customers with access to the world’s best horse racing content, thirty years of distribution experience, and turnkey technology with the capacity to generate new revenues both on and off-track,” said SIS CEO and SIS Content Services President Richard Ames in a statement.
For sportsbooks, SIS Content Services offers a full turnkey solution of real-time data and video feeds, trading services and liability management on its portfolio of over 30,000 horse races, 38,000 greyhound races and more than 100,000 competitive esports events.
For racetracks, SIS provides fixed-odds distribution of racing content domestically and globally to maximize revenue and attract new customers to the racing product. SIS partners with 118 racecourses in 16 countries.
The company’s expertise also will help regulators, sportsbooks, racetracks, and horsemen’s groups examine how fixed-odds can be implemented as a sports betting product, and as a complement to the current pari-mutuel system, to grow the sport.
“Our offering comes with all the products and services required to satisfy stakeholders across the industry and will add significant value to their own proposition,” Ames said.
The launch of SIS Content Services follows a significant investment in Australia’s RACELAB GLOBAL.
SIS Content Services will be led by Michele Fischer, an international racing consultant and former Sportech executive.
“We have seen an explosion in sports betting in regulated states in the last few years,” Fischer said in a statement. “The time is now for US racing and all its stakeholders to be an active participant and reap the benefits of that growth as well. As SIS has demonstrated for decades in the UK and Ireland, and currently in Latin America, Africa and Asia, it is extremely well-positioned to help operators and racetracks make the most of their racing content.”
