Sportradar and the FanDuel Group Wednesday announced a new partnership for official NBA data through the end of the 2030-31 season. Under terms of the agreement, Sportradar will supply FanDuel with official NBA data and supplementary betting services for its sportsbook platform.
FanDuel has also agreed to extend an agreement struck in August 2021 that designates the Swiss-based sports technology company as its preferred data and odds supplier.
“As the largest operator in North America, FanDuel is an exceptional partner, trusting in our products and services to help define their market differentiation,” said Sportradar CEO Carsten Koerl in a statement. “We are thrilled to further expand our relationship with FanDuel in a manner that will evolve and grow the skyrocketing market for sports betting in the U.S., while continuing to monetize our long-term partnership with the NBA. This deal demonstrates the value of our strategy in delivering products and services on top of data rights.”
Sportradar and FanDuel will enhance sports betting experiences through innovative products and offerings. For the first time, the use of certain player tracking data will create props and support the growth of same game parlays.
FanDuel also becomes the first North American sports betting operator to use official NBA data via a partnership reached in November 2021 between Sportradar and the league. Sportradar will provide the FanDuel Sportsbook with access to a portfolio of betting products and betting entertainment tools, such as live match trackers and betting widgets.
Sportradar will be the exclusive worldwide provider of NBA, WNBA and NBA G League data starting with the 2023-24 season and running through 2030-31.
“FanDuel’s top priority is to provide a superior product experience to our customers,” said FanDuel Group President, Christian Genetski. “As we forged this deal, it was critically important that our commitment to NBA basketball and its official data be tied to substantial reinvestment in product innovation and enhancements that will ensure FanDuel retains a market leading NBA offering. We’re excited to continue our long-term relationship with Sportradar, as their comprehensive data is a critical element to a successful customer experience, and one we now have long-term stability with moving forward.”
FanDuel’s U.S. teams will also begin using Sportradar’s proprietary live channel trading product. Sportradar LCT provides in-play trading for all matches transmitted via Sportradar’s in-house, purpose-built Video Delivery Network (VDN), a back-end live video streaming system providing audiovisual game feeds.