On June 30, 2022, Southland Casino Hotel presented a check for $37,349 to the West Cancer Foundation in Memphis, Tennessee.
The campaign is part of parent company Delaware North’s “Game Changer” initiative across its gaming properties in the United States, with the goal of making a positive change in those local communities.
For guests of the gaming venue, it’s as easy as gifting the change that’s left on a slot voucher or racing ticket at wishing wells located throughout the casino floor.
“We support the West Cancer Foundation’s mission to advance the fight against cancer through research, education, patient support, and community outreach,” said David Wolf, general manager and president of Southland Casino Hotel. “We are a part of something even larger, as patrons of other gaming venues within our company’s U.S. portfolio are helping those in need within their respective communities.”
“West Cancer Foundation is grateful for the phenomenal gift we just received. Southland Casino Racing’s generosity will help so many in our community who don’t have the means for breast screenings or reliable transportation to their provider. Neki Catron has been a gleaming light of inspiration to us and through her promotion of our work, I know we will broaden our outreach to those who need us the most,” said Leighanne Soden, executive director of West Cancer Foundation.
All proceeds of Delaware North’s Game Changer campaign are provided to local organizations focused on creating positive community impact within each participating location. Since September 2020, the Game Changer program at Southland has raised more than $321,000.
The initial Game Changer campaign raised $41,000 for Hope House Ministries. The second Game Changer campaign for Families in Transition of West Memphis, Arkansas, raised $47,604. The third Game Changer campaign raised $53,984 for the Boys and Girls Clubs of Crittenden County and the fourth campaign for the Children’s Advocacy Center of East Arkansas raised $47,051. The fifth campaign raised $46,427 for the Good Neighbor Love Center in West Memphis, Arkansas. The sixth campaign raised $44,346 to benefit the Hattiloo Theatre in Memphis, Tennessee.
The Game Changer initiative is designed to function throughout the year, with multiple local charities benefitting at each location, including at Southland Casino Hotel. Other Delaware North gaming locations participating are Mardi Gras Casino & Resort (Nitro, W. Virginia) and Wheeling Island Hotel-Casino-Racetrack (Wheeling, W. Virginia.).
