LIV Golf Wednesday announced a strategic partnership with Simplebet. The New York-based global technology provider of micro-betting products will serve as LIV Golf’s official sports-betting-innovation partner.
Simplebet will distribute the league’s real-time competition data to sports-betting operators and media platforms and provide single-screen in-play wager technology with low-latency video streaming in the U.S. and international markets.
“We’ve revolutionized the way audiences around the world connect with live sports by unlocking fan engagement opportunities,” said Simplebet CEO Chris Bevilacqua in a statement. “Together with LIV Golf, we will create the new blueprint for how sports leagues can maximize their IP through innovative betting.”
Simplebet’s platform creates engagement around thousands of individual moments throughout the course of a golf tournament. Sports-betting operators will soon be able to offer in-play wagering opportunities during LIV Golf events. Bettors will be able to wager on whether or not tee shots land in fairways, if greens are hit in regulation, or if putts are made.
“Developing new ways that golf can progress into the future has been a league tenet since day one,” said LIV Golf Commissioner and CEO Greg Norman. “LIV Golf presents a supercharged tournament and fan experience showcasing a consistent field of the world’s best players competing at the same time under the same conditions. With golf becoming an increasingly popular sport within the multi-billion-dollar sports betting market, working with Simplebet aligns with our competition model that every shot from every player is meaningful, from start to finish.”
Over the past year, Simplebet has developed a suite of in-play micro-betting and fan engagement products for the NFL, NBA, MLB, and NCAA football and basketball.