Patron behavior is evolving rapidly, and at G2E, fintech company Sightline will present solutions in mobile, payments, and treasury that will best position the gaming industry to meet current demand and stay ahead of future developments.
“Because the gaming industry is part of the larger entertainment landscape, we must meet patrons where they are and where they’re going to ensure that as an industry we are optimally prepared to compete for patrons’ share of wallet,” said Andrew Crowe, SVP at Sightline.
At G2E, Sightline will unveiling its newest technological innovation for casinos: Deposit+. Deposit+ is the first product launched under the company’s new Sightline treasury category. With Deposit+, casinos can maximize their cash flow by accessing all idle cash in slot machines. When operators use Deposit+, they can earn daily provisional credit across slot devices, reduce outstanding debt, and make additional investment without accruing additional debt.
Deposit+ has no hardware or software requirements and whatever cash is in the casino’s slot machines or TITO kiosks can now be in the bank and ready for re-investment daily. This means no capex to start utilizing this product. Additionally, the casino is no longer tied to drop schedules. The cash is credited to the bank account, allowing operators to optimize their drop schedules, reducing labor expenses.
Sightline will also displaying Sightline Pay, currently in use in digital and brick-and-mortar gaming operations. With Sightline Pay, consumers can use a single digital-payment account on all gaming channels and throughout the entire resort. Its bi-directional closed loop enables patrons to both fund their play and receive their winnings fast. Sightline Pay is built with bank-level KYC controls and Remote ID, and accounts are FDIC insured. Sightline Pay apps also boost responsible-gaming efforts; with digital payments, the bank knows the consumer’s history, limit, debt ratio, and the transaction and can make a much better decision as to limits, because there’s a history of data surrounding both gaming and non-gaming transactions.
Sightline will also show its Sightline Mobile solution. With Sightline Mobile, Sightline creates custom-built apps for operators that gives their patrons a fully integrated, mobile experience to use across the enterprise, for a one-stop shop for gaming experiences and amenities, all in one convenient app. Sightline Mobile has more than 100 gaming and non-gaming integrations and is custom-branded to each casino operation. Sightline Mobile can also offer location-based notifications, targeted offers and messages, and provides advanced analytics and reporting.
Sightline is at Booth #4439.
