SharpLink Thursday announced that it will begin to integrate its new C4 BetSense technology with sports betting operator SaharaBets online sports betting platform. C4 BetSense, developed by SharpLink Chief Technical Officer Dave Abbott, will leverage player data, betting markets, and other data points for SaharaBets.
“We are excited to work with SharpLink and the team to provide SaharaBets’ customers with the best experience,” said SaharaBets President Andrew Patterson in a statement. “Integrating C4 BetSense into our system allows SaharaBets to serve sports bettors with a highly personalized online betting experience.”
C4 BetSense captures players’ individual behavioral insights, providing unique content through C4 BetSense’s API plug-in. Each bettor will be able to view betting markets and opportunities based on their data.
SharpLink and SaharaBets will start testing C4 BetSense during the 2023/2024 NFL season through March Madness in 2024.
“We believe there is a very big lift possible for sportsbook operators with C4 BetSense integration, helping to convert a much greater number of sports fans into sports bettors and yielding a material increase in betting handle due to smarter bet recommendations and ‘call to action’ offers that distinctly resonate with and motivate each individual player to place wagers,” said SharpLink CEO and Co-founder Rob Pythian. “In fact, early analysis of our prototype system indicates the potential lift could be as high as 20% — and perhaps even higher.
“Optimizing our tech solutions and expertise in fan engagement and sports betting conversions to drive profitable growth are among SharpLink’s core KPIs that we are striving to achieve. This new partnership with SaharaBets marks a key inflexion in our development process and one that we expect will attract other operators to SharpLink as we continue to successfully perform.”
