Scientific Games Corporation has been awarded a new five-year contract from the Massachusetts State Lottery Commission to supply the Lottery with instant games, second-chance promotions and digital-engagement programs. The new contract may be extended up to two years.
Scientific Games currently produces 96% of the Mass Lottery’s instant games. In fiscal year 2020, the company’s products generated $3 billion of the Mass Lottery’s $3.6 billion in total instant-game retail sales. So far in fiscal year 2021, which began July 1, 2020, Scientific Games has helped the Mass Lottery grow instant game sales by 11.3% or $99.7 million.
“The combined expertise of the Mass Lottery and Scientific Games has resulted in strong revenues to benefit programs in the Commonwealth,” said Ed Farley, Chief Marketing Ofcer for MSLC.
The company produced the Mass Lottery’s first instant game in 1974 and its products and expertise helped grow the Mass Lottery to become the number-one instant-game lottery in the world (La Fleur’s Almanac, 2019 per capita sales). One of the Lottery’s franchise games, 50-100-500 Blowout created by Scientific Games, generated record retail sales in the Commonwealth, its success spurring other lottery jurisdictions to offer the game to players.
With more and more players moving to digital game entertainment, Scientific Games will work with the Mass Lottery on additional second-chance promotions, such as the James Bond Lottery Challenge, played through desktop and mobile applications, as well as important digital engagement initiatives that meet players where they are.
“It goes without saying that the Mass Lottery has been the highest performing instant game lottery in the world for many years and continues to set the bar for lotteries around the globe. We are extremely proud of the results of this trusted business partnership over the past four decades,” said John Schulz, Senior VP, Lottery Instant Products for Scientific Games.
Scientific Games launched the world’s first secure retail instant game in 1974 and the first digital instant game in the U.S. in 2014, and is the leading provider of lottery interactive games, mobile apps, player loyalty programs and other interactive products and services for the U.S. lottery industry. The company provides games, technology and services to more than 150 lotteries around the globe, including nearly every North American lottery.
