Scientific Games will continue to bring Mattel brands to lottery players, thanks to a three-year contract extension with the multinational entertainment company.
Four Mattel brands available to Scientific Games customers are Magic 8 Ball, Rock ‘Em Sock ‘Em Robots, and Uno in the U.S. and Canada, and Scrabble and Uno in a number of international regions.
Scientific Games’ longstanding relationship with Mattel spans nearly 20 years and more than 80 lottery games to date. The global lottery company’s innovation and game-design teams have licensing rights to feature the Mattel brands across multiple lottery products, including instant scratch, pull tab, draw-based and Fast Play games sold at retail, as well as digital lottery games sold online. Scientific Games plans to expand the use of the Mattel brands in the rapidly growing Fast Play and digital-game categories.
More than 40 lotteries worldwide have launched Mattel-branded games. Scrabble and Uno are consistently two of the most popular properties in Scientific Games’ licensed portfolio of 100+ brands, the largest in the global lottery industry. From 2017 to 2021, U.S. retail sales of Magic 8 Ball and Uno instant games experienced a compound annual growth rate of 12.8%, compared to 8.5% CAGR of other instant games.
“Two decades working with Mattel have provided our game innovators with a deep understanding of their brands and the opportunity to truly bring their games to life. We are committed to continuing the Mattel entertainment experience, and inspired to create new retail and digital lottery games with these properties in the coming years,” said Liz Johnson, Director of Lottery Licensed Properties for Scientific Games.
