Scientific Games has accelerated its investment in ilottery innovation with SG Studios and the recently announced SG Content Hub and partner program.
The company will showcase the platform and new digital games at the North American Association of State & Provincial Lotteries 2023 Conference to be held in Milwaukee from October 30 to November 2. Scientific Games is partnering with more than 15 game studios globally for the SG Content Hub’s curated selection of ilottery games.
“SG Studios is a premiere game studio with a 50-strong production team creating some of the highest-performing ilottery games in the market today. Our roadmap plans are growing and we will add games from a total of 20 partner studios accessible through the SG Content Hub by the end of 2024,” said Steve Hickson, VP of Digital Games for Scientific Games. “Our focus is on providing high-performing games with unique mechanics and art design to lottery customers.”
Among the ilottery games debuting at the North American conference are Game of Thrones, announced this summer, and Monopoly Property Payout, a 3D progressive-jackpot game, both created by SG Studios.
“Our goal is to continually provide lottery customers with games that drive growth in their ilottery business. We’re seeking partner studios that offer unique, high-quality, lottery-focused, game mechanics that will complement our own studio portfolio to join our SG Content Hub partner program,” said Hickson.
Along with the SG Content Hub feature set, game studios joining the partner program will also have the potential to access select licensed properties from Scientific Games’s portfolio of 100+ licensed brands to develop new ilottery game experiences.
The SG Content Hub and partner program are a unique combination of lottery-content aggregation and game-content partnership program with lottery-focused game studios across the globe. In addition to improving access to lottery-focused games and distribution, the SG Content Hub provides scalable features that work with partner games, as well as the company’s games, including progressive, linked, and multi-jurisdictional jackpots.
The SG Content Hub partner program delivers streamlined operations, simplified technical integrations, ilottery game-portfolio management, and enhanced data analytics to ensure lotteries get access to a huge volume of game content delivered via one simple integration.
Scientific Games provides retail and digital games, technology, analytics and services to 130 lotteries in 50 countries around the globe. The company is a digital lottery innovator currently serving more than 30 ilottery customers with game content and digital programs, including CRM, loyalty, promotions, second chance, mobile, and web applications.
