Scientific Games Thursday announced that two partners will join its new SG Content Hub and Partner Program.
Bwloto and Random State will provide curated ilottery games, along games from its SG Studios, to global ilottery customers.
“Scientific Games welcomes Bwloto and Random State to the SG Content Hub and Partner Program,” said Scientific Games VP of Digital Games Steve Hickson in a statement. “Both are highly respected digital content providers, and we look forward to offering a selection of their unique games to our iLottery customers worldwide through the SG Content Hub. Our goal is to continually provide our customers with high-performance games that drive incremental growth in their iLottery business.”
The addition of Bwloto and Random State brings the total of lottery-focused game studio partners to seven in the SG Content Hub and Partner Program, which was launched in October 2023.
Game studios joining the partner program can access select licensed properties from Scientific Games’ portfolio of more than 100 licensed brands to develop new iLottery game experiences. SG Content Hub also provides scalable features that work with partner games and the company’s games, including progressive, linked and multi-jurisdictional jackpots.
Bwloto, based in Iceland, has customers in Canada and Europe and specializes in eInstant games customized for individual lotteries and adapted for local regulatory environments.
“We are thrilled to become a member of the SG Content Hub and Partner Program, as it allows us to expand our reach and get our games into the hands of more players across various markets,” said Bwloto CEO Ivar Hermann Unnthorsson. “This partnership aligns perfectly with our mission to offer players around the world an unforgettable gaming experience.”
Swedish game studio Random State releases a new unique game each month and has earned recognition from the Swedish Gambling Awards and Pitch ICE London.
“We at Random State are excited to join the SG Content Hub and Partner Program,” said CEO Mattias Westholm. “This partnership represents a significant milestone in our quest to deliver innovative, world-class gaming experiences to players globally. By merging iLottery with casual gaming, we are setting a new standard in the industry.”
