Scientific Games is adding another sports betting-related company to its portfolio.
The Las Vegas-based gaming equipment provider Wednesday announced it has acquired SportCast, a player engagement specialist. SportCast is known for BetBuilder, a feature that allows bets across multiple markets on a single game with instant pricing through a seamless user interface.
“For sports fans, the ability to define the story of the game, bet on it and watch it live has become a thrilling way to engage in the action,” said Scientific Games Executive Vice President Keith O’Loughlin in a statement. “SportCast’s technology and platforms will help us fuel the next wave of our data-driven, global sports expansion.”
In its 2021 first-quarter report, Scientific Games CEO Barry Cottle told investors that the company had a total of 24 sportsbooks after launches in Indiana, Illinois, and Tennessee. Cottle said more rollouts were expected after sports betting legislation was approved in Maryland and Arizona, with legislative progress to approve sports betting in New York and Florida.
With offices in Melbourne and London, SportCast’s instant-pricing technology has been adopted by more than 50 brands, including BetMGM, PointsBet, and SkyBet. That technology is capable of processing over 12,000 bets per second for football, baseball, soccer, tennis, basketball, and hockey games, and matches.
“We set out to re-imagine the sportsbook of the future – smart, high-margin and simple for operators – whilst offering unparalleled next-generation experiences for players,” said SportCast Managing Director Ryan Coombs in a statement. “With Scientific Games’ firepower, we’re set to move faster and drive deeper innovation on our journey to power the future of sports betting.”
Scientific Games Group CEO, Digital Jordan Levin said in a statement that the SportCast team shares his company’s focus on performance-at-scale and fan engagement.
“We’re excited to welcome Ryan Coombs and his incredible team of product experts, data scientists, statisticians, and developers to the home of global sports technology,” Levin said.
