SBC Events, organizer of Betting on Sports America (BOSA), announced that due to “overwhelming demand” from sponsors, exhibitors, and delegates, it is bringing its SBC Digital Summit template to the North American market.
The virtual BOSA conference, which will be held July 14-15, will feature a range of digital conference panels and presentations, a virtual exhibition hall, robust chat features, and specially themed networking sessions. The North American event comes on the heels of the inaugural SBC Digital Summit, which included seven different tracks over five days.
Sue Schneider, VP of Growth and Strategy at SBC, explained, “The reaction we have had from the North American market to the SBC Digital Summit was so strong that we recognize the need for hosting a virtual show dedicated to the North America gaming industry.”
The two-day North American event will include conference sessions that will cover an all-encompassing look at the industry. While the full details of the agenda will be released in the coming weeks, topics will include sports betting, lotteries, fantasy sports, igaming, casinos, regulatory updates, payments, affiliate marketing, the Canadian market, and compliance.
In addition to the conference agenda, an expo hall, which sold out at the SBC Digital Summit, will include virtual booths for companies to share their product offerings with attendees.
The virtual summit will also replicate the networking elements that are standard for SBC events, with networking lounges, live chat among attendees, and special remote networking events around themes for specific groups within the industry.
Rasmus Sojmark, CEO & Founder of SBC, added, “We have discovered during this week of running the SBC Digital Summit that sharing of information is incredibly vital at this uncertain time. We are all hopeful that by mid-July, the industry will be getting back to normal. But no one knows what that new normal will look like or exactly how long it will take us to get back to full capacity. Having this event will go a long way in getting the industry to that point.”
