SBC on Tuesday announced the debut of the Affiliate Leaders Awards as part of its Affiliate Leaders Summit, which will take place September 16-18 at the SBC Summit in Lisbon, Portugal.
The Affiliate Leaders Summit is a stand-alone platform for affiliates, affiliate managers, and enabling suppliers. It is designed to deliver a targeted networking and learning experience, with a dedicated content stage and curated audience of 8,000 operator representatives and 3,500 affiliates.
“Last year’s launch of the Affiliate Leaders Summit was a big milestone for us,” SBC Founder and CEO Rasmus Sojmark said in a statement. “The response was incredible, but we knew we could do even more. That’s why this year, we’re giving it the time it deserves; three full days to ensure attendees can take in everything this event has to offer.
“We’re also introducing the Affiliate Leaders Awards, which I’m personally very excited about. Affiliates play a vital role in this industry, and it’s time we had a platform that truly celebrates their work alongside the operator programs and suppliers who help make it all happen.”
Affiliate Leaders Summit delegates will have full access to SBC Summit features, including evening socials, the main expo floor, and Super Stage keynotes from leading voices including Gary Vaynerchuk.
The SBC show floor summit will expand by 40% after last year’s attendance by 79 affiliates and 68 operators. This year’s exhibitor list features Catena Media, Clever Advertising, Evoke, Flashscore, Kaizen Gaming, Medier, Megapari, Novibet, and Shake.
The Affiliate Leaders Stage will feature the evolution of affiliate marketing starting with the martech tools redefining performance and partnerships, moving into audience-focused strategies that tap into community-driven SEO and smarter collaboration, and a forward-looking exploration of AI, diversification beyond Google, and the future role of affiliate managers.
Conference sessions will include affiliate marketing personnel including Natural Intelligence CE Jonathan Edelshaim; Elaine Gardiner-Ruddock, TAG Media Managing Director; Traffic Lab CEO Peter Guni; Sofascore Head of Sales Filip Komljenovic; Deb Lee, Director of AI & Data Operations, CILA, Entain; Andre Machado, Clever Advertising CCO; Leanne Muleba, Matching Visions Chief Operations Officer; and Dilanti Media CEO and Co-founder Johan Styren.
Those at the Affiliate Leaders Summit will be able to access tailored content on the dedicated stage and Super Stage, and from the addition of the Global Markets and Emerging Markets stages.
Affiliate and operator attendees also can enjoy the event’s evening networking lineup, including an opening party featuring Joel Corry and Imanbek, and the return of Infinity Lisbon, featuring performances from Alok and Timmy Trumpet.
“The Affiliate Leaders Summit is designed to make networking easier by giving you a dedicated space to connect,” Sojmark said. “But the hospitality doesn’t stop there. You’re part of the full SBC Summit experience. With access to all six stages, complimentary food and drinks at the Food Festival, and the freedom to explore every area of the event, you’re welcome to engage as widely as you like. The Affiliate Leaders Summit simply helps you focus your efforts where they matter most.”
