SBC Summit North America Thursday announced that the juxtaposition of sports betting with mainstream entertainment and the industry’s close relationships with pro sports, entertainment, and broadcast and online media will be the central themes of this year’s event.
The summit is scheduled for July 12-14 at the Meadowlands Exposition Center in Secaucus, New Jersey.
The SBC Summit’s agenda will feature key issues, including how legal sports betting is becoming embedded in popular culture, and subsequent opportunities created.
The Converging Worlds conference track will examine lessons betting operators can learn from established digital-first customer-centric industries; discuss the next big areas for cross-industry collaboration; and evaluate how sports teams and leagues can better integrate betting content for fans.
In addition to drawing from gambling industry senior executives, speakers will include experts from media, entertainment, and professional sport discussing ways in which their sectors’ relationships with betting operators may evolve. There will also be discussions about sportsbooks competing effectively with streaming channels and online video games for target audience’s screen time.
Rounding out Converging Worlds are sessions examining how the increasing popularity of sports betting and the growth of major brands in the sector are changing the landscape of tribal casinos and state lotteries.
Converging Worlds is one of eight conference tracks on July 13-14. There also will be in-depth looks at opportunities in the emerging igaming segment and content programs dedicated to the latest regulatory developments, next-generation payments technology, and the industry investment landscape.
The evolution of the sports betting sector also will be discussed, with tracks looking at issues confronting operators’ leadership teams, product development, and marketing strategies.
The first day of the summit will feature the Player Protection Summit, with panelists addressing problem gambling issues. The site of the Player Protection Summit has not yet been announced.
More than 250 speakers will participate at events July 13-14, including representatives from FanDuel, BetMGM, Caesars Digital, Bally’s Corporation, Penn National Gaming, Entain, PointsBet, and Resorts Digital Gaming.
“The pace of change in the industry over the past year has been phenomenal,” said SBC Vice President Growth & Strategy Americas Sue Schneider in a statement. “There is potential for even greater developments in the next 12 months as new markets go live and operators look for ways to drive profits in established markets.
“The conference element of SBC Summit North America 2022 will provide a chance to take stock of the progress that has been already made and to share ideas about how to make the most of new opportunities, with input from many of the most influential executives in the industry.”
SBC Summit North America delegates will have access to a tradeshow floor with 75 leading betting and igaming suppliers showcasing their latest offerings, along with three nights of exclusive networking parties at New York City and New Jersey venues.
