SBC Summit Canada 2026 May 19-21 at the Metro Toronto Convention Centre will feature a multi-stage conference program, with tracks dedicated to Sports Betting & iGaming, Affiliates & Advertising, Cybersecurity, Land-Based & Lottery, Player Protection and Payments & Compliance.
Across two days, the program will bring together leading operators, affiliates, suppliers and regulators to address the most pressing challenges facing Canadian gaming. Sessions will tackle preparation for Alberta’s imminent market launch and the national implications of Bill S-211, as well as the recalibration of betting advertising.
It also will examine the growth opportunities presented by daily fantasy sports, the 2026 FIFA World Cup, and whether Ontario will ultimately be allowed to offer international peer-to-peer gaming liquidity.
“2026 marks a pivotal moment for the Canadian market. Global sporting events, potential new launches, and national regulation are set to reshape the industry in ways never felt before,” SBC CEO and Founder Rasmus Sojmark said in a statement. “This year’s conference ensures the industry is ready for what’s coming; providing the clarity and commercial guidance businesses need to turn this moment of change into an opportunity for growth.”
Regulation is at the core of this year’s discussions, from a policy perspective and in terms of its commercial effect.
On the policy side, panels will examine Alberta’s progress towards a framework modeled on Ontario’s regulated market, unpacking proposed tax structures, enforcement priorities and the practical realities of launch. Experts also will assess the national implications of Bill S-211 and debate whether the Canadian Gaming Association’s Code for Responsible Gaming can deliver clearer standards and greater long-term stability for the market.
On the commercial side, sessions will focus on what changes to advertising policy mean for operator and affiliate strategy, how brands can navigate platform restrictions on Meta and Google, and what the ongoing delays in implementing Bill S-211 mean for affiliates.
The agenda also will explore some of the growth opportunities available to Canadian operators. The 2026 FIFA World Cup, co-hosted in Canada, will be examined in depth, not just as a short-term acquisition opportunity, but as a platform for building long-term player retention.
Sessions also also explore the growing opportunity in daily fantasy sports and the evolving dynamics of Canada’s online poker market.
The summit’s dedicated Player Protection Symposium will examine how brands can use data insights and AI to increase protections for at-risk players. Sessions also will explore whether Canada’s province-by-province regulatory model is creating unintended competitive pressures that benefit grey market operators, and how personalized game mechanics are testing the limits of existing player protection frameworks.
Offering an overview of Canada’s payment landscape, the Payments & Compliance track will explore how companies can introduce faster payment flows without compromising anti-money laundering standards, fraud prevention or regulatory compliance, while the Cybersecurity Symposium, produced by the Ontario Lottery and Gaming Corporation, will focus on strengthening system resilience and protecting customer data against evolving threats.
Industry leaders taking the stage include Bet99 CEO Jared Beber; Paul Burns, Canadian Gaming Association President/CEO; Betstamp CEO Johnny Capo; OLG President & CEO Duncan Hannay; iGaming Ontario CEO Joseph Hillier; Dallas McCready, ALC CEO; and Honorable Minister Dale Nally, Minister for Service Alberta & Red Tape Reduction.
SBC Summit Canada will convene more than 3,000 senior executives from across the Canadian gaming ecosystem.
