The SBC Summit 2025 in Lisbon will examine sports betting and igaming in North America. The Global Markets: North America track will feature a focused look at the North American sports betting and igaming market September 18 at the Feira Internacional de Lisboa.
The Global Markets: North America track is scheduled to feature three days of market-focused content covering Latin America and Brazil, Western Europe, and North America. Industry leaders representing operators, regulators, affiliates, and suppliers will discuss the rise of alternative betting formats in the region, including sweepstakes casinos, daily fantasy sports, and peer-to-peer betting.
“North America may be a maturing market, but it remains one of the most commercially important regions for sports betting and igaming,” SBC Founder and CEO Rasmus Sojmark said in a statement. “With regulatory progress slowing in key states, new market entrants are turning to alternative betting models to maintain momentum and explore fresh opportunities. Attendees at our North America track will leave with a clear view of which of these formats are working, what’s driving their growth, and the regulatory challenges alternative models must navigate if they are to have a lasting impact in this region.”
Panelists will explore whether these models offer genuine long-term potential or are likely to be curtailed by new regulations.
“US Leaders Panel: Sweeping the States – The Rise of Alternative Betting” will feature Jared Beber, Bet99 CEO; Canadian Gaming Association CEO, Paul Burns; RareMint Co-founder Brett Calapp: Paris Smith, DefyTheOdds CEO; Dinos Stranomitis; Altenar COO; and Alea CEO Alexandre Tomic. They will discuss the booming popularity of alternative betting models amid a slowdown in U.S. states legalizing igaming in a panel moderated by SBC Americas Editor Jessica Welman.
The panel “Sweepstakes Boom – Sustainable Growth or Short-Lived Trend?” will look at the rise of sweepstakes and live casinos across the United States and ask whether rapid adoption will pave the way for a lasting market. The panel includes Soft2Bet CPO Yoel Chapman; Marcello De Crescenzo, Optimove Senior Account Executive; Golden Matrix Group Chief Operating Officer Brian Goodman; BugsyEmpire Chief Operating Officer Karolina Moscicka; and EvenBet CEO Dmitry Starostenkov, who will discuss how these formats could build a lasting model if responsible frameworks are implemented.
“The Social Side of Betting – Peer-to-Peer, Gamification & Community” will explore peer-to-peer wagering. The panel will examine whether the social side of these platforms could reshape how players engage with betting. Hebert L Luiz T Crespin Gaban, Aposta Ganha Chief Marketing Officer; Lance East Office Head of Gaming Investments Horst Maberl; Monica Rangel, A5 Labs Marketing & Strategy Vice President; Tombola Managing Director Marion Ryan; and Josh Turk, Low 6 Chief Strategy Officer, North America, will discuss what’s driving the rise of peer-to-peer models, how they’re fostering player communities, and regulatory hurdles that may limit further growth.
The track will conclude with “Tribal Gaming: Blurred Lines or Commercial Collaboration,” a discussion on how alternative betting formats are affecting North America’s tribal gaming sector. Tony Amormino, Apache Nugget Corporation CEO; Robert Davidman, World Golf Series CEO; Level Media Founder, Investor & Tribal Partner Will Griffiths; and Jamie Hummingbird, National Tribal Gaming Commissioners & Regulators Chairman, will consider whether these formats could open new avenues for growth or present challenges for the tribal gaming community.
