SBC Summit Americas will host the Latin American Sports Betting & Casino track June 11 at Fort Lauderdale, Florida.
Operators, suppliers, regulators, and technology leaders will discuss how businesses can succeed within the fragmented and fast-evolving landscape of the gaming industry. The sessions will focus on practical approaches to product design, technology deployment, and market strategy that reflect the realities of operating across Latin America.
“As more countries across Latin America embrace a regulated gaming market, success depends on understanding the demands of local players, creating product catalogues that are designed for mobile, and applying technology in a way that enhances trust, safety, and long-term engagement,” SBC CEO and Founder Rasmus Sojmark said in statement. “This track examines how operators and suppliers can innovate to create great player experiences and build businesses that work for the diverse markets across Latin America.”
Delegates examine how AI is changing the user experience, what drives game success in mobile-first markets, and how regulation is progressing across the continent. The track also will examine how lottery operators can create modern, player-first experiences that boost engagement.
The track’s first panel, The LatAm Betting Boom: Technology and the User Experience, will examine how technology is transforming the player experience for customers across Latin America. Speakers will look at how operators are applying AI and machine learning to understand bettor’s behavior, identify expansion opportunities, and work with suppliers to build products that match the needs of a mobile-first audience.
The Future of Sports Betting in Latin America will examine the region’s growth in recent years, exploring how regulation, mobile technology, and rising investment are creating new opportunities for operators. The panel also will consider where the strongest commercial openings lie in the region and how operators can position themselves to capture growing player demand.
Mobile-First Design: Games Designed for Being on the Go will examine why mobile optimization is central to performance in Latin America, and how suppliers are refining gameplay to meet the expectations of players who engage almost entirely on handheld devices.
The session Cross-Platform and Cross-Channel Innovation: The Future of National Lotteries in South America will analyze how lotteries are modernizing their platforms to allow players to participate in draws via mobile, online, and retail channels. Speakers will examine how companies can build engaging experiences for players by adding instant games alongside draw products to keep play varied and enjoyable.
Speakers confirmed to appear across the track include:
- Marcos Bonetti, Appuesta Co-Founder & Chief Marketing Officer
- Ximena Martinez, WPlay Chief Marketing Officer
- Emilia Perez, Rush Street Interactive Marketing Director LATAM
- Andrea Rossi, Betsson Group Commercial Director
- Pablo Viana Ruiz de Aguirre, RETAbet Head of Latam
The Latin America Sports Betting and Casino track is one of several tracks dedicated to navigating the region’s market. Other useful tracks for delegates include Payments & Tech, Regulation & Compliance, Leaders, and Player Protection.
