Attendees of this year’s Global Gaming Expo can expect an increased emphasis on sports betting content, thanks in part to the partnership agreed on in March between Sports Betting Community (SBC) and the organizers of G2E, Reed Exhibitions and the American Gaming Association.
This year’s G2E takes place October 14-17 at the Sands Expo Convention Center in Las Vegas.
SBC will publish the Official Sports Betting Guide to G2E, which will be free to the trade show and conference’s expected 25,000 attendees.
The guide will offer delegates an overview of the sports betting content available at the conference, as well as material on the development of sports betting in the U.S. and where the activity might be headed.
“Sports betting in the United States is poised to have huge growth in the future,” SBC Founder and CEO Rasmus Sojmark said in a statement. “By combining our expertise in the space with the gold standard gaming event, G2E, we are able to bring the market the information it needs to succeed in this sector.”
SBC will also host Vegas Baby, the official sports betting networking event of G2E, on Oct. 15 at Rockhouse at the Venetian. The invite-only party is limited to 600 guests.
Sponsorship levels for G2E are still available, offering companies the option of joining BetConstruct, Bet365, and Oddslife, among others, as sponsors.
Following the success of its inaugural Betting on Sports America conference in New Jersey this April, SBC is focused on establishing itself as a major information provider in the growing North American sports betting market.
SBC will be at booth #5925 at G2E. SBC will also distribute wristbands for entry to the Vegas Baby party at the booth.
