Las Vegas Sands Tuesday has announced a contribution of $270,000 to The LGBTQ+ Center of Southern Nevada through its Sands Cares program. The donation will empower its Sands Cares Accelerator goal of expanding marketing and communications, as well as providing underwriting for organizational and administrative needs.
Sands Cares is an exclusive three-year membership program aimed at advancing nonprofits to deliver greater community impact. The 2025 Sands Cares donation also will sustain The Center’s administrative office space and other operational needs to accommodate its ongoing expansion.
“We are growing exponentially, and the infusion of support Sands has given us is a significant part of our evolution – both from a physical standpoint in providing the resources for our administrative operations, as well as in giving us the impetus to build greater visibility and awareness,” LGBTQ+ Center CEO John Waldron said in a statement. “The marketing capability we’ve been able to build through the Sands Cares Accelerator has greatly expanded our stature, while the administrative support provides us with a firm foundation. Sands really understands our strategic vision and has provided vital resources to help us realize our goals.”
The Center has been a part of the Las Vegas Valley for 30 years and provides a safe, non-judgmental environment for life-enriching programs, wellness services, events, education and support for people who identify as LGBTQ+ and allies of the community. As the hub for an array of essential resources and care, The Center operates two clinics that deliver physical and mental health care and spearheads a variety of community service programs, advocacy initiatives and inclusive programming.
The Center is using this year’s Sands Cares Accelerator resources to further build out communications plans, evolve its annual Impact Report, produce new videos to tell its story, engage with donors, and continue efforts to launch a podcast.
Sands Cares Accelerator resources previously underwrote an advertising campaign that helped The Center double the number of visitors within three months of opening its second health care center, the Gavin J. Goorjian Community Health Center, which offers primary and gynecological care as well as pharmacy services. The facility serves as the cornerstone of The Center’s health and wellness efforts.
A news release said the Sands Cares Accelerator was inspired by Sands’ late founder Sheldon G. Adelson and his legacy of creating successful businesses and giving back to communities through philanthropic involvement. Since 2017, the program has empowered Las Vegas, Singapore and Macao nonprofits to build strategic areas to make greater community impact through funding, facilitation, and strategic counsel and consulting from Sands team members.
The 2025 Sands Cares contribution also continues underwriting for The Center’s administrative office space, including its lease, operational functions and refurbishment. The administrative office is housed in a separate location from The Center’s main campus through funding from Sands, enabling the organization to expand staff and programming at the main campus.
“The Center’s momentum and expansion both in our Sands Cares Accelerator and for the organization as a whole has been tremendous to see,” said Sands Cares Senior Vice President of Global Communications and Corporate Affairs Ron Reese. “Our investment is geared toward helping The Center continue this trajectory with resources in identified areas to help the organization run effectively and tell its story to all those who can benefit from and support the mission.”
Sands’ partnership with The Center falls under the company’s priorities on nonprofit partner advancement and support for organizations serving diverse communities under the global Sands Cares community engagement program.
