Arizona sports betting operator SaharaBets has teamed up with Birches Health, a healthcare company specializing in behavioral addictions, including gambling disorders in particular. The companies have joined forces to provide Arizona bettors with easier access to responsible gaming resources and treatment options.
SaharaBets’ customers will have direct access to information and resources via the SaharaBets app, including a streamlined pathway through which users can refer people they believe are struggling with a gambling problem.
“We are excited to offer SaharaBets’ customers information and resources that are easy to access and utilize directly from the SaharaBets app. Furthermore, we look forward to working with the Birches Health team on continuing to improve the learning opportunities for our team and customers,” said Andrew Patterson, SaharaBets president.
Together with the Arizona Department of Gaming’s Division of Problem Gambling, Birches Health offers a range of resources, including clinician-approved online learning modules and self-assessments.
“We are pleased to collaborate with SaharaBets to ensure individuals who need educational resources and treatment can access them quickly, conveniently and securely,” said the founder of Birches Health, Elliott Rapaport. “Partnerships like this one ensure a supportive, safer ecosystem throughout Arizona.”
The month of March marks Problem Gambling Awareness Month in the United States, a nationwide initiative launched by the National Council on Problem Gambling. The campaign aims to increase awareness of problem gambling and promote prevention, treatment and recovery services. This year’s theme is “Every Story Matters.”
