Rush Street Interactive Monday announced the launch of RushBet online casino and sportsbook in Peru.
“Expanding into Peru is a pivotal step in our mission to become a leading online gaming operator across the Americas,” said Rush Street CEO Richard Schwartz in a statement. “This move allows us to leverage our proven operational expertise in Latin America, particularly the brand equity and operational efficiencies we’ve built in the region over the past six years.
The company says it has become the first operator to be fully licensed under Peru’s new regulatory regime.
“Importantly, Peru shares key media markets with Colombia. Consequently, Peruvian sports fans are familiar with the RushBet brand through its presence on shared television networks, including ESPN and DirectTV. In addition, Peru’s vibrant sports culture and growing digital economy present an exciting long-term opportunity for RushBet to offer our best-in-class product to a new and enthusiastic audience.”
Rush Street continues to capitalize in Colombia, where it has operated since 2018 as the first U.S.-based operator to enter the Latin American market, and more recently, Mexico, where it has operated since 2022.
“We expect Peru to become a key component of our Latin American portfolio, complementing our operations in Colombia and Mexico, and providing a platform for potential further expansion in the region,” Schwartz said. “Our success in Colombia, where RushBet has become a top-tier brand, has provided us with invaluable insights into Latin American player preferences. We’re excited to bring this expertise to Peru, where we see significant potential for growth in both online casino and sports betting segments. This launch is not just about entering a new market; it’s about building on our vision to create an engaging, unique online gaming experience across the Americas.”
The Peru launch enables Rush Street Interactive to optimize its Latin American operations by sharing resources, including marketing assets and customer service teams, across multiple countries. This approach, according to the company, is expected to drive operational efficiencies and expand long term growth in the region.
The platform features a curated assortment of casino games, Rush Street Interactive’s proprietary promotional tools, and an extensive sportsbook covering all major global sports, including popular leagues such as Peruvian Liga 1, the English Premier League, and the Champions League
