Rush Street announces Mexico launch of online casino, sportsbook

July 7, 2022 1:37 PM
  • Rege Behe, CDC Gaming Reports
July 7, 2022 1:37 PM
  • Rege Behe, CDC Gaming Reports

Rush Street Interactive Thursday announced it launched its RushBet online casino and sportsbook in Mexico on June 30.

RushBet was the first U.S. gaming company to launch a regulated online sportsbook in Latin America in 2018.

“We are thrilled to build upon RSI’s track record of success in Latin America to now bring the millions of Mexican gaming enthusiasts into the expanding RushBet community,” said RSI CEO Richard Schwartz in a statement. “We will deliver the same best-in-class products and trusted services that our players in other markets, such as Colombia, where we are top 3 in amounts wagered, have come to expect and appreciate.”

Under the terms of a 25-year agreement, RSI will operate online casino and sports betting countrywide in close partnership with Grupo Multimedios, a subsidiary that holds a license to operate online gaming in Mexico. The partnership also enables RSI to leverage Grupo Multimedios’ vast array of media assets and distribution channels for promotional and content integration purposes.

“Grupo Multimedios is one of the most respected media enterprises in Mexico, making them a great partner for us to launch and accelerate our online gaming operations in the country,” Schwartz said. “Mexico represents an attractive market opportunity, with a population of more than 130 million. When combined with Colombia’s population of 50 million, this new market greatly expands RSI’s offering in Latin America.”

Grupo Multimedios has been established in Mexico for 89 years and spans multiple industries including media, sports, entertainment, wines, food, retail and real estate. The company’s portfolio of media assets includes television, radio, print, billboards, digital, and Mediotiempo, a digital sports property attracting more than 7 million unique users per month; Milenio, the number one digital national news and information source in Mexico; and Canal 6, its network of 22 television stations and 63 radio stations.

“It is very exciting to launch with RSI and bring the first major U.S.-based online operator to Mexico,” said Multimedios Co-CEO Angel Cong. “RSI has proven to be successful in the North American and Colombian online casino and sportsbook markets, and together we will leverage our media assets to achieve the same in Mexico. Our goal is to work with RSI to create the best and most trusted online casino and sports betting experience in the Mexican market.”

RushBet’s online casino offerings include over 350 slot machines and table games, including Evolution’s live dealer table games. An online sportsbook gives fans opportunities to wager on top international soccer leagues including Liga MX, the English Premier League and La Liga, and the NFL, MLB, and NBA

Core features of the RushBet online platform include live streaming of sports from around the world, loyalty and bonusing features for qualifying players, an intuitive user interface, strong transactional performance and speed, and automated withdrawal approvals supported by a trustworthy customer service.

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Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.