Same-game parlays, meaning bets on multiple outcomes from the same contest, is popular globally among sports-betting fans.
For example, tonight’s big game between the Toronto Blue Jays and Baltimore Orioles features a long menu of match parlays and interesting pitcher and player props (among them, +138 that Jays’ starting pitcher Jose Berrios goes Over 5.5 innings, -455 that Bo Bichette has Over 0.5 hits) around which to build a parlay.
Rivalry Corp. sees that popularity, so they’re jumping into same-game parlaying with their esports product, allowing users to combine multiple bets within a single esports match for a higher potential payout.
The new product is called “Same Game Combos” and is available on top League of Legends, Counter-Strike, and Dota 2 esports matches.
“Finding success among Millennial and Gen Z customers means being first to introduce new sports-wagering experiences at the edge of technical and product innovation where this audience lives,” said Steven Salz, co-founder and CEO of Rivalry. “Same Game Combos brings one of the most popular bets on the board to an audience of deeply engaged esports fans, while extending Rivalry’s position at the vanguard of betting entertainment.”
One of the advantages Rivalry, a Toronto-based sports betting, esports, and entertainment company, has is they all but own the Millennial and Gen Z market (97 percent of their active customers, 1.5 million registrations globally, over 80 percent of their customers are under the age of 30).
In Q1 2023, the company saw a betting handle of $120.2 million, a 199 percent year-over-year jump, a record high for them. Rivalry’s core esports betting offering accounted for over 90 percent of sportsbook handle in 2022.
Salz said Same Game Combos will tap into this increasingly popular wager for the casual user seeking the experience of a small bet that can potentially pay off big, which will lend itself to improved player acquisition.
Look for what the company describes as “unique visuals” and “interactive elements” that appeal more to their Millennial and Gen Z audience.
“It’s important to add depth to our products and more options for our users,” said David King, director of product design, Rivalry. “We’re building for an under-30 demographic that have high expectations for the entertainment products they consume. Delivering on that level of entertainment, while creating a meaningful user experience, adds material value to the Rivalry platform.”