Rivalry looks to continue expanding its growth in the Millennial and Gen Z markets with the announcement it has released custom-branded slots on its interactive casino platform, Casino.exe.
“Rivalry’s entry into the casino segment last year has quickly grown into a meaningful source of player activity and revenue,” said Steven Salz, Co-Founder and CEO, Rivalry. “Slots are far-and-away one of the most popular online casino genres and will markedly complement our existing iGaming offering in terms of both betting handle and player satisfaction. We’ve also maintained our high product standard by uniquely incorporating slots into our proprietary Casino.exe platform, which will allow us to continue scaling our iGaming catalog without compromising the premium experiences that users come to Rivalry for.”
Rivalry is a Toronto-based sports betting, esports and entertainment company, with 97 per cent of their active customers in the Millennial and Gen Z age categories.
The company is adding two dozen slot-style games to Rivalry’s casino offering, which the company said generated $57.5 million in betting handle in Q2 2023.
Casino is dominating the regulated Ontario market overall in terms of total wagers – 84 per cent according to just-released Q2 market performance report numbers from iGaming Ontario.
A Rivalry statement said they are leaning into early-2000’s internet design to present games to users, looking to weave entertainment into the betting experience, the company’s strategy.
“Our product philosophy is at its core about creating fundamentally entertaining experiences,” said David King, Director of Product Design, Rivalry. “Rivalry Slots delivers that entertainment factor by wrapping an ordinary product in design nostalgia to not only be relevant to a young Millennial or Gen Z customer, but also strategically differentiate our offering from the countless other online casinos players have to choose from.”
The slots category will be released in Ontario “in the coming weeks.”
