Resorts World to enlist social commerce company Fevo for entertainment sales

Wednesday, March 8, 2023 2:28 PM
Photo:  Shutterstock
  • Rege Behe, CDC Gaming

Resorts World Las Vegas Wednesday announced that social commerce company Fevo will handle sales at its Zouk Nightclub, Ayu Dayclub, and RedTail, a gaming bar and karaoke lounge. Fevo’s Social Checkout program will allow shoppers to invite friends to split purchases, such as a $1000 day rental of a cabana at casino’s pool, online from its purchase page.

Fevo will power sales for the three Resorts World Las Vegas venues, with plans to expand the program to all Resorts World global property venues in the future.

“We are thrilled to announce this new partnership with Fevo,” said Resorts World Las Vegas Chief Marketing Officer and Vice President of Nightlife Ronn Nicolli in a statement. “We are consistently looking for new ways to better our offerings and guest experiences, and with the technology this new platform offers we are sure it will enhance our ticket buying experience in a great way.”

Launched in 2016,  Fevo works with more than 700  brands at live events in North America, integrating with brands and rightsholders to turn e-commerce sites into social destinations. Existing Fevo clients include Bonnaroo, Austin City Limits, The Gorge Amphitheatre, and Madison Square Garden Entertainment.

“Resorts World is a perfect partner for us,” said Fevo founder, CEO, and President Ari Daie. “Together, we’ve built a checkout optimized for the next generation of shoppers: fast, convenient and highly social, allowing people to connect and organize group outings at any time, from anywhere.”

Rege Behe is lead contributor to CDC Gaming. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.