The difference-maker for licensed operators in a hyper-competitive igaming market is fast secure player acquisition.
Prophet Exchange, the regulated betting exchange that launched in New Jersey, announced they’re using new technology from GeoComply Solutions Inc. (based in Vancouver) that speeds up the registration process for players, while bolstering security. GeoComply Core for Authentication (CfA) streamlines the registration requirements and helps prevent fraudsters from setting up malicious gaming accounts.
The New Jersey Division of Gaming Enforcement (NJDGE) just approved CfA, paving the way for Prophet to use it, the first to deploy the system.
“In the competitive world of sports wagering, ensuring a seamless experience for legitimate users, while keeping fraudsters out, is paramount,” said Jake Benzaquen, co-founder of Prophet Exchange, in a statement. “Converting registrations to bettors is also of the utmost importance in this highly regulated landscape. GeoComply’s new product offers precisely that – a blend of ideal player UX and security.”
CfA can authenticate the user through several data points instantly. Operators are looking for ways to improve customer-acquisition conversion rates, while maintaining compliance across a variety of regulatory landscapes.
“This [NJDGE] approval underscores our dedication to creating industry-leading solutions that meet the highest compliance and security standards,” said Lindsay Slader, GeoComply’s Senior Vice President of Compliance. “With the introduction of this product, we aim to expand our customers’ player acquisition funnel, while simultaneously ensuring the integrity of the online gaming ecosystem. We appreciate the New Jersey DGE’s commitment to innovation that fosters a secure and player-friendly online gambling environment for the state’s residents.”
