Sportsbook and casino platform specialist Pronet Gaming is throwing its full weight behind its return to ICE London 2022, substantially increasing the size of its stand ahead of what Chief Commercial Officer Bobby Longhurst has described as an “unmissable opportunity” to meet face to face with existing and new clients.
Pronet Gaming is increasing its stand capacity by 340% and adding a second level to the high-tech structure situated close to the hall entrance. The top deck will incorporate meeting rooms and a VIP area to give prospects and clients a higher-value experience.
ICE London organizer Clarion is committed to running the show, which was canceled last year and will take place April 12-14.
“It is a great feeling to be heading back to ExCeL after a two-year absence,” Longhurst said. “We have made strides in terms of growing our business since we were present at the last in-person show. It was a no-brainer to make sure we took out the extra space for 2022, so that we could create an on-stand experience that matches up to those achievements.”
The core focus of Pronet Gaming’s attention at the event will be on products, covering retail and online sportsbooks and casinos. A special section of the enlarged 600-square-meter stand is devoted to Focused, a user-centric service offering management capabilities that enable operators to sharpen their approach to the player experience. There will also again be a dedicated area devoted to the retail offering.
Clarion Gaming’s Group Managing Director, Alex Pratt, welcomed Pronet Gaming’s increased presence at the show. “ICE has a long track-record of being the place where influential brands in the gaming space meet and where the industry’s products and services are launched. It’s fantastic to have progressive brands such as Pronet Gaming fully on board and contributing to the unique ICE London experience.
“The road back to in-person events was never going to be straightforward, but we are experiencing strong registration numbers and some genuine momentum as April draws closer – all of which resonates with our ‘Together Never Felt So Good’ campaign theme.”
