Pro League Network Tuesday announced a strategic collaboration with Birches Health, a behavioral health provider focused on increasing access to responsible gaming resources and problem gambling treatment. According to a release, the agreement is meant to ensure that wagering on Pro League Network sports – including CarJitsu Championship, SlapFIGHT Championship, and Ultimate Tire Wrestling – is done in a healthy, sustainable manner.
“We strongly believe in responsible gaming and this is another important step in that direction,” said Pro League Network Co-founder and Partner Mike Salvaris in a statement. “We’re proud to partner with Birches Health and look forward to offering their support to our fans.”
Birches Health will offer comprehensive, virtual support to PLN’s 500,000 subscribers, enabling them to engage with the PLN ecosystem in a healthy and sustainable way. The PLN audiences will have seamless access to online solutions that encourage responsible gaming best practices through direct integrations. Birches’ resources include digital education, interactive learning modules, and accessible treatment options.
“Pro League Network’s audience includes a strong cohort of 18- to 34-year-old males, a demographic clinically proven to be more susceptible to at-risk gambling behaviors,” said Birches Health Founder Elliott Rapaport. “Teaming up with PLN means we can provide users – at times new to these niche sports and betting opportunities – with educational resources, customized learning modules, and insurance-covered treatment, all to ensure we are reducing potential gambling harms together.”
