Daily fantasy sports operator PrizePicks Wednesday announced a collaboration with Kindbridge Behavioral Health. Per the agreement, Kindbridge will provide access to its clinical services that support problem gaming prevention, treatment, and recovery efforts to PrizePicks players and customer-facing employees at no cost.
“We are proud to partner with Kindbridge and to be the first operator to cover program costs entirely, removing a significant barrier to access,” said PrizePicks Co-founder and CEO Adam Wexler. “It’s essential that the fantasy sports industry invests and innovates in the area of responsible gaming. This initiative not only helps players and employees but also strengthens PrizePicks’ role in promoting social responsibility within the industry. By addressing both prevention and treatment, we are paving the way for a healthier gaming community.”
PrizePicks will cover the initial costs of Kindbridge’s services for its employees and players. Players and customer support employees will gain immediate access to an in-depth clinical assessment, clinical review, and care plan development session, as well as access to educational and peer support groups.
“It is inspiring to see a DFS operator actively providing essential care resources to their audience,” said Kindbridge Behavioral Health CEO and Founder Daniel Umfleet. “Many individuals struggling with gaming-related health issues face significant financial barriers, even with insurance, which hinders their ability to follow a comprehensive care plan. This collaboration is a pivotal step toward eliminating these barriers, ensuring people can access the support they need, regardless of their financial situation.”
PrizePicks Senior Director of Responsible Gaming Phil Sherwood noted that that many individuals may incur high out-of-pocket expenses for healthcare even with insurance, making it difficult to get necessary treatment.
“Partnering with Kindbridge allows us to help those individuals who wish to take preventative measures with a variety of world-class mental health services at no cost to them,” Sherwood said.