Australian sportsbook operator PointsBet and Twin River Worldwide Holdings announced a multi-year partnership Thursday to launch an online gaming site in New Jersey following the Rhode Island casino operator’s purchase of Bally’s Atlantic City.
Twin River is buying the Boardwalk casino from Caesars Entertainment for $25 million and the transaction is awaiting approval from New Jersey gaming regulators.
Twin River CEO George Papanier said the igaming product will enhance Bally’s, where the company is planning “an ambitious plan to fundamentally transform the property.” Papanier said Twin River plans to upgrade all portion of the hotel-casino, including rooms, the gaming space, adding new restaurants, and upgrading the convention space.
“We are also extremely excited to have the opportunity to participate in the best-in-class mobile gaming environment that New Jersey has created and that we believe will bring new and innovative offerings to the market,” Papanier said.
PointsBet is also launching an online gaming product in Michigan later this year.