The PGA Tour said Tuesday that it has joined the Coalition for Responsible Sports Betting Advertising, a body that was formed in April by the NFL and Fox.
The coalition is an association of sports leagues and media corporations that promote and advocate responsible approaches to advertising sports betting products and services. Members include the NFL, MLB, MLS, NASCAR, NBA, WNBA, NHL NBC Sports and Fox.
“With the proliferation of sports betting in the United States, the PGA Tour remains committed to establishing a safe and healthy marketplace for consumers,” said Scott Warfield, PGA Tour vice president of gaming. “Each member of the coalition feels a responsibility to ensure sports betting advertising is not only targeted to an appropriate audience but also that the message is thoughtfully crafted and carefully delivered.”
The tour also renewed its ties and leadership roles with the National Council on Problem Gambling and will again launch a cross-channel marketing campaign to support the council’s National Gambling Awareness Month in March.
“The PGA Tour’s continuous investment in responsible gambling and problem gambling education initiatives exemplifies its leadership in navigating the evolving landscape of legalized sports betting with integrity and responsibility,” said Keith Whyte, NCPG executive director.
