Penn Entertainment’s customer loyalty program is getting a makeover.
The Pennsylvania-based gaming operator Monday introduced Penn Play, which is replacing its MyChoice branded program. Penn Play is being touted as an expansion of the loyalty program for Penn’s 26 million loyalty members, making it easier for members to earn, track, and redeem Penn Cash – the operator’s new loyalty currency — across a variety of gaming and entertainment experiences.
“Penn’s business has transformed over the last few years as we’ve expanded our retail, online gaming and entertainment experiences,” said Penn Entertainment CEO and President Jay Snowden in a statement. “With the rebranding of our loyalty program to Penn Play, we are taking steps to better align all of our brands under the Penn umbrella and create a more seamless omni-channel experience for our customers, which we believe will have a meaningful impact on both our retail and online gaming performance.”
Highlights of the new PENN Play program include:
- Customers can earn benefits just by signing up, including at the new Play tier level. Benefits and rewards are unlocked at each of five tier levels: Play, Advantage, Preferred, Elite, and Owners Club.
- Access to a new marketplace featuring popular retailers where members can redeem gifts and earn tier points and Penn Cash on everyday items.
- Access to new perks and entertainment experiences with Penn partner brands, including Live Nation and Choice Hotels.
- A new rewards website and mobile app.
Penn Play is supported by the company’s cardless, cashless and contactless 3 C’s technology to meet customer preferences. Penn Cash can be earned and redeemed through gaming, dining, shopping, or staying at Penn destinations across the country, including Hollywood Casino, L’Auberge, and M Resort, or by playing online with HollywoodCasino.com PennPlaycasino.com. or, later this summer, Barstool Sportsbook & Casino.
To celebrate the launch of Penn Play, the company is introducing a promotional campaign that will give away $1.5 million in Penn Cash and prizes to members.
