Passport Technology Thursday announced the selection of its Lush loyalty and rewards platform, and Mira player enrollment kiosks, by Downstream Casino Resort operated by the Quapaw Tribe in Quapaw, Oklahoma.
Passport’s Lush loyalty platform will provide tools for the casino operator to effectively drive player acquisition, player engagement, player retention, and tier progression through gamification, customizable player promotions, and offers.
“The flexibility and customization offered by the Lush platform were major attractions for our organization,” said Downstream Casino Resort Vice President of Marketing Lacy Applegate in a statement. “Our marketing team is eager to harness these features to boost enrollments, enhance loyalty, and drive engagement.”
Lush, a HTML5, cloud-based loyalty and rewards platform, enables operators to customize an unlimited number of branding, marketing, promotion, and gifting options through its secure web application. Downstream’s Q Club members will benefit from self-service features, a games library, comprehensive hotel offers, virtual drawings and enrollment and reprint via Lush and Mira.
“I am a huge fan of the Quapaw Nation and the substantive growth, job creation, and development they’ve realized over the past 16 plus years to the Oklahoma, Missouri, and Kansas tri-state area,” said Passport CEO Diallo Gordon. “We are thankful for the opportunity to be a part of their growth and blessed they are a part of our loyalty family.”
“Downstream is a huge account for us and part of our growth story in Oklahoma,” said Passport Vice President of Sales and Marketing Alyssa Beaver. “We love the Downstream approach to loyalty and engagement and are looking forward to a long, prosperous relationship built on service.”
