Optimove has appointed Adi Dagan as Senior Director of Partnerships, where he will be responsible for Optimove’s partner ecosystem, engaging with clients at industry events, identifying business opportunities and fostering growth across key markets.
“I’m thrilled to join Optimove as Senior Director of Partnerships, especially as a founder at heart who deeply values the spirit of innovation,” Adi Dagan told CDC Gaming. “Throughout my career, I’ve seen how strong partnerships and data-driven strategies can drive sustainable growth, and Optimove’s AI-powered CRM platform exemplifies this perfectly. I am honored to join such a talented team at the industry leader, and I look forward to helping our partners leverage Optimove’s capabilities to elevate customer engagement and success to new heights.”
Dagan brings more than two decades of experience in building partnerships and scaling online businesses. He is the co-founder and CEO of Beehive, which was acquired by Playtech, and co-founded Everybuddy Games, where he helped expand global operations.
“We are thrilled to welcome Adi to the team. His expertise will be instrumental in expanding our partner ecosystem and delivering even more value to our clients,” added Pini Yakuel, CEO of Optimove. “Under his leadership, we are poised to expand and deepen partnerships that deliver next-level personalized engagement solutions to leading brands across the globe.”
Optimove is a CRM marketing platform that assists igaming and sports betting operators. The company recently published new research suggesting that NFL bettors are planning to wager more this season compared to last.
