OpenBet Monday announced it has published a white paper on Brazil’s forthcoming regulated online betting and gaming market. “How to Win Brazil’s Regulated Market” highlights how gearing strategies to local market preferences in Brazil is essential for operators to succeed.
The report offers data analytics and projections provided by H2 Gambling Capital to outline Brazil’s existing and future market landscape.
Key findings include:
- Implementing scalable, flexible, and precise geolocation technology is essential to comply with Ordinance No. 722, ensuring that customers are accurately tracked and remain within authorized betting zones.
- The scalability of sportsbook platforms will be a critical operational challenge in Brazil, as the number of potential bettors requires infrastructure capable of handling high traffic without compromising on performance.
- Sports betting is forecast to generate 55% of online betting and gaming gross gaming revenue in 2025, followed by slots, which are expected to capture 27% of the market share, according to H2GC projections.
- H2GC also suggests Brazil’s online betting market is projected to reach $10 billion in gross gaming revenue by 2029.
- Brazil is estimated to have 39 million active online betting and igaming accounts by 2026, with an average gross gaming revenue per account of $133.
- Football (soccer) is the most popular betting product in Brazil, accounting for 86% of the market’s gross gaming revenue.
The white paper includes commentary and insights from OpenBet executives that focus on key areas that are critical to success, including Brazil’s unique market characteristics, regulatory compliance, and strategies for gaining a competitive edge.
Amid stringent regulations focusing on responsible gaming, the white paper highlights the critical role of advanced compliance tools such as Neccton’s player protection technology and geolocation software OpenBet Locator.
To download the white paper, visit https://www.openbet.com/how-to-win-brazils-regulated-market
