Oddin.gg announced on Wednesday a new partnership with MaxBet to enter the Balkans, helping MaxBet improve the quality of its esports offerings.
Oddin.gg (a domain in the UK’s Bailiwick of Guernsey) is an esports betting-odds feed, risk-management and iframe provider, and this partnership marks the first step in the company’s expansion in the Balkans; it will enter the Serbia, Republic of Srpska, and Montenegro markets.
MaxBet is an Eastern European betting company in Eastern Europe, offering betting and casino services in Serbia, Montenegro, and Srpska, with plans to soon kickstart growth in Africa. MaxBet also has a presence in esports, which will be much improved by cooperating with Oddin.gg.
Maxbet’s CEO Darko Živanov said, “MaxBet has been constantly growing, and we are always on the lookout for new ways to improve our offerings. The partnership with Oddin.gg is a logical step for us, since it gives us access to the highest-quality esports betting services and market insights.
“Esports, as a whole, is an incredibly interesting and high-potential area for betting, not just in our region, but in the entire world. The trends we are seeing right now point toward esports as a new and emerging betting space and we could not stand on the sidelines. We wanted to offer our users the absolute best in the industry, and that is why we chose Oddin.gg.“
Marek Suchar, Oddin.gg’s co-founder and Managing Director, said, “MaxBet is well-known in Eastern Europe and has made incredible moves in the last 20 years. Although we were not yet active in the Balkan region, the audiences for both sports and esports betting are prominent there, and since we have the utmost faith in the quality of our services, we know that these will give MaxBet a significant edge in the market.”