NorthStar Gaming has announced a series of enhancements to its NorthStar Bets online-betting platform, as the Ontario market becomes even more competitive and Alberta plows toward an Ontario-style market launch.
“Innovation has always been a core value for NorthStar, as we seek to maintain a best-of-breed platform that evolves alongside changing preferences and emerging technologies,” said Michael Moskowitz, Chair and CEO of NorthStar. “We focus on upgrades that will differentiate us in the marketplace, simplify the customer experience, and reinforce our premium positioning.”
A look at the AGCO igaming-licensing platform shows several renewals over the past week – Pinnacle, Buddybet, and NEO.bet. Ontario currently has 50 licensed operators, with 82 gaming websites live, according to the iGaming Ontario platform.
NorthStar has made changes to the casino section, streamlining the navigation to simplify the user experience. They’ve introduced NorthStar Elite Blackjack, a table design targeting VIP players, as well as adding new features, statistics, and user experience to their sports-content vertical, Sports Insights 2.0.
Improvements have also been made to the sportsbook, including streamlining navigation, and using an AI-driven algorithm to customize and generate prop bets for individual players based on betting patterns, as well as an enhanced functionality that enables customers to create logical parlays at the point of a betting decision.
Technology is where the rubber hits the road in terms of product differentiation in a crowded marketplace and NorthStar thinks their new features hit the mark.
“Today’s announcement offers a preview of the innovation fueling our 2024 strategy,” said Dean MacNeil, VP of Product & Managed Services, NorthStar. “Our product team is executing an ambitious roadmap that balances incremental advancements with groundbreaking features, all meticulously crafted to elevate the attributes our customers value most-reliability, performance, and simplicity.
“As a premium brand, we strategically harness innovation to amplify our appeal to high-value customers, solidifying our distinct advantage in the industry. By consistently enhancing the customer experience, we reaffirm our commitment to delivering a premium service that drives strong customer satisfaction and earns their loyalty.”
