New Jersey’s first company to take bets on competitive video games said it planned to begin full operations Monday, having completed a trial period for state regulators.
Esports Entertainment Group was approved Friday to end a testing period of “soft play” while New Jersey regulators evaluated its product.
The New Jersey Division of Gaming Enforcement confirmed it had authorized the company to commence full operations. The company is affiliated with the license of Bally’s casino.
“We are pleased to have passed through the soft play period, which is a testament to all the hard work put in by our team over the past year,” said Grant Johnson, the company’s CEO. “As the first licensed esports-focused betting site in North America, we’re thrilled to fully launch the VIE.gg platform in New Jersey, one of the gold standard jurisdictions for sports wagering in the country.”
The company is based in London and has offices in Hoboken, New Jersey, and in Malta. For now, it can only take bets on esports.
