New Jersey: Hard Rock Digital and AGS launch Hard Rockin’ Reels

June 16, 2024 1:52 PM
Photo: Hard Rockin' Reels (courtesy photo)
  • Mia Doyle, Special to CDC Gaming Reports
June 16, 2024 1:52 PM
  • Mia Doyle, Special to CDC Gaming Reports

Hard Rock Digital, the igaming and online sports betting arm of the Hard Rock Group, has partnered with software developer AGS to launch a new slot game, Hard Rockin’ Reels, that is exclusively available on Hard Rock Bet online casino in New Jersey.

Story continues below

Hard Rock Bet launched its online casino and sportsbook platforms in the Garden State in August and operates a sportsbook-only platform in Arizona, Florida, Indiana, Ohio, Tennessee and Virginia.

“We are confident that Hard Rockin’ Reels will be a smash hit. This slot was developed by our world-class in-house team and exemplifies the partnership between AGS and Hard Rock,” said Zoe Ebling, AGS vice president of interactive. “This bespoke title, the first in partnership between AGS and Hard Rock, showcases our commitment to top-tier quality and innovation, designed to amp up players and redefine industry standards.”

The title is based on AGS’ Mega Diamond slot, which was recently ranked as the top-performing online slot game in a game performance report by the EILERS-FANTINI Game Performance Database.

“Our players are going to love the Hard Rock vibe that is channeled throughout the gameplay and is the result of a true collaborative effort between our team and AGS,” said Grant Williams, Hard Rock Digital’s senior vice president of casino. “We’re thrilled to continue to deliver these exclusive, on-brand experiences to entertain our players like no one else can.”

This deal isn’t the first of the year for Hard Rock Digital, after kicking off a multi-year partnership with the Florida Panthers in April that aims to raise brand awareness of the Hard Rock Bet with digital branding and marquee signage across the Panthers’ Amerant Bank Arena.