The first sports betting retail location is opening in New Hampshire, a little over a year since Gov. Chris Sununu signed a bill legalizing betting on professional and college sports in the state. Today, DraftKings, The Brook and the New Hampshire Lottery announced the opening of the DraftKings Sportsbook, located at The Brook in Seabrook. Seabrook was one of a number of towns where residents voted to allow the operation of sports betting retail locations. The sportsbook will serve as the first of its kind in the state, allowing sports fans to place legal bets on all major professional and collegiate U.S. sports at a retail location.
“This retail sportsbook represents the next evolution for the New Hampshire Lottery and DraftKings, which have already established New Hampshire as the go-to destination for sports betting in the Northeast,” said Governor Chris Sununu.
Nevada-based Eureka Casino Resorts, which acquired and re-branded The Brook in 2019, designed a new safety and sanitation plan that includes physical distancing and hand-sanitizer stations throughout the space, in addition to requiring guests and employees to wear a mask.
Outfitted with betting kiosks and video walls, the sportsbook is inside The Brook’s “Stadium” sports entertainment space, marking DraftKings’ eighth retail location in the United States.
“We built the Stadium at The Brook to be the best place to watch sports anywhere in New England,” said Andre Carrier, CEO, The Brook.
In January 2019, Eureka Casino Resorts acquired the historic 75-acre Seabrook Park and began a year-long multimillion-dollar project to completely remodel and rebrand the 90,000-square-foot facility.
“With more than 42,000 registered New Hampshire users, mobile sports betting is already attracting a new generation of players to the New Hampshire Lottery. The addition of The Brook’s retail sportsbook will only further support our efforts to maximize revenue for education in New Hampshire.”
New Hampshire became the second New England state to offer sports betting, after Rhode Island when the New Hampshire Lottery and DraftKings launched mobile sports betting in the state in December 2019. Since December, total sports betting in New Hampshire has exceeded $65 million.
DraftKings is the exclusive sports betting provider in New Hampshire and has committed to operating at least four retail sportsbook locations statewide.
A ribbon-cutting ceremony is tentatively planned to take place in September 2020 at a date and time to be determined.
