NeoGames Tuesday announced that its subsidiary, Aspire Global, will provide its igaming suite of products to The Cordish Companies’ PlayLive! online casino in Pennsylvania.
The agreement will shift Cordish Companies’ igaming operations in Pennsylvania to NeoGames’ PAM, CRM, aggregation, and data analytics product suite in 2024.
“Through Aspire Global’s industry-leading PAM and igaming offerings, PlayLive gains access to our customer-centric products and services,” said NeoGames Executive Vice President iGaming & Sports Quincy Raven in a statement. “Increasing player engagement and driving higher lifetime value are central to everything the NeoGames group offers. This strategic partnership reinforces PlayLive’s commitment to the best possible customer experience and provides them with the tools and services necessary to further elevate the PlayLive! experience across all digital channels.”
PlayLive! launched in 2020 through Live! Casino Pittsburgh and Live! Casino & Hotel Philadelphia. It currently offers players more than 100 different gaming options, including classic slots and interactive table games.
“At Cordish Gaming Group, we pride ourselves on supplying players with a quality gaming experience, both online and offline,” said President Rob Norton. “Through our PlayLive! brand, we’re able to provide players with real-life entertainment of a casino, on a digital scale. We are excited to take our igaming offering to new heights in Pennsylvania, and NeoGames’ impressive portfolio matched our requirements to do so.”
“This solution fits like a glove for PlayLive, offering them the perfect opportunity to swiftly capture market share in Pennsylvania’s highly competitive igaming landscape,” said Aspire Global Managing Director Antoine Bonello. “This collaboration will empower PlayLive and the Cordish Group to excel in the US market, establishing themselves as industry trail blazers and the ideal partner for Aspire Global.”
